JAKARTA — Indonesia is turning into an important battleground for dating apps, by way of its large https://latinsingles.org/ukrainian-brides population of young internet users and the possibility of growth. Local startups such as for instance Wavoo and Setipe are facing off against foreign apps like Gather and Tinder from the U.S., Spotted from Germany and Singapore’s Paktor, all of these are targeting the Indonesian market.
According to the Association of Internet Service Providers in Indonesia, the country has roughly 100 million internet users, a 40% penetration rate for the population of about 250 million. Indonesia even offers 65.2 million smartphone users, a figure that is projected to grow to 92 million by 2019, based on research firm eMarketer.
Executives at dating app startups plus some investors are bullish in regards to the prospects when it comes to industry, for which they see a massive market that is potential.
Domex Mandey, CEO of Wavoo, estimates there are more than 35 million Indonesian internet users in the 18-to-32-year-old age group — the primary target for online dating players. And Setipe CEO Razi Thalib said of the 35 million, there clearly was a complete addressable market of 27 million singles who will be online.
Adrian Li, managing partner at capital raising firm Convergence Ventures in Jakarta, said, “them are single, which is 50 million singles. Whenever we assume 40% of Indonesia’s total population is at the 18-to-35 range, and 50% of” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will eventually be worth between $500 million to $1 billion in annual revenue.
Other venture capital firms are far more cautious.
Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that most Indonesians will not need specific apps for dating or making new acquaintances. “Unlike within the U.S. Or any other countries, we have been not afraid to simply accept strangers to be our friend in Facebook. And having follow-up conversations he said with them on messenger apps.
Another obstacle, Ekoyuono said, may be the psychological barrier that those who find themselves using dating apps are thought by their peers to be “undesired singles. ” While Ideosource has not yet yet dedicated to a app that is dating, it remains ready to accept the possibility.
Thalib said that perceptions such as for example undesirability will alter because of the growth of more serious apps. “As soon as people realize the fundamental premise that the web is a social access tool. That will make it easier for them to imagine the alternative of finding a date partner online. “
Thalib and other dating app startups genuinely believe that Indonesians’ habits as major social networking users are helping them adapt to the online dating platform. While social media marketing platforms such as for example Facebook are helping users connect to people they already fully know, they predict that the internet dating platform will end up the normal method to meet new people.
Mandey is optimistic that Indonesians will gravitate toward dating apps, inspite of the country’s traditional social conservatism and influence that is islamic. “I personally think today’s dating apps are well received compared to 3 to 4 years back, ” he said. Mandey notes that customers make use of the app not merely for dating but to create friends.
The moves are paying off, said Mohammad Fahmi, a app user that is dating. He said that parents today are those that often suggest to their children that they use the internet to locate a mate that is suitable.
But price remains a consideration for users. Fahmi regularly uses Tinder, and at one time subscribed to its premium service when it charged just 99 cents four weeks. However, he unsubscribed from the premium service when Tinder gone back to its regular charge that is monthly of9.99.
Wavoo and Setipe are free, while Gather offers “freemium” services, for which users can purchase virtual balloons, at roughly $2 for 10, and use them to participate in offline gatherings hosted by other users through the app.